- We believe our dogs and cats – our furbabies – are important members of our family; deserving to be as happy as they make us.
- We believe that making their journey through life as healthy and happy as possible starts with smart and healthy choices in the products we provide.
- We believe in involving local artisans, craftspeople, and bakers in our product choices. Lowering our global footprint (and paw print) by supporting our community.
- We believe that giving back to our local community benefits everyone by providing better opportunities for all.